Welcome to the Team - Leika Wirt

March 4, 2025

Meet the Team - Introducing Leika Wirt, Senior Marketing Director at The Primestone Group

With 20 years of experience in the construction industry, Leika has a deep passion for seeing projects evolve from concept to completion. Her expertise in marketing within the AEC sector, combined with her ability to network and create impactful collateral, makes her an invaluable addition to our team here at TPG.

🎤 We asked Leika a few questions to get to know her better:

🔹 Q: As a woman in construction, what are the biggest challenges you’ve faced in your career, and how have you overcome them?

"The biggest challenge I have faced in my career is that people sometimes assumed I lacked technical knowledge, which led me to doubt my own capabilities. I overcame this doubt by seeking help from my mentor (she's amazing!), who played a significant role in building my confidence. My mentor was an essential part of my journey to TPG."


🔹 Q: What’s one marketing strategy or tool for construction that you wish more firms understood or took advantage of?

"Data! Data is knowledge, and knowledge is the key to gaining clients and, ultimately, more work!"


🔹 Q: What’s one surprising thing about you that most people don’t know and might be shocked to learn about you ?

"I grew up overseas. I was born in Bulgaria and lived in Myanmar for several years. My favorite family trips consisted of hopping from Myanmar to Bangkok and Singapore."

May 23, 2025
Ever wonder what makes the client experience at The Primestone Group so special?
May 7, 2025
The construction industry is continuing to rush toward sustainability, and for good reasons. Green hydrogen projects, carbon-neutral goals, and net-zero initiatives are changing the landscape of construction and infrastructure development. But beneath the momentum is a quiet truth: sustainable projects carry risks that are often underestimated or misunderstood. For example, new technology, unproven systems, aggressive timelines, and evolving regulations create a risk profile unlike anything seen in traditional construction. Some projects are becoming R & D hot beds. Ignoring these realities is not just a strategic mistake. It is a financial and operational one. Real-World Complexity: Lessons from Green Hydrogen Projects Consider the Intermountain Power Project in Utah, a major initiative transitioning a coal-fired power plant to a green hydrogen hub. The project is pioneering in scope and ambition, but it also highlights several unavoidable realities: Green hydrogen production and storage at this scale are untested over long timelines New transmission systems must integrate with older infrastructure Future-proofing contracts and risk plans must account for technologies that are still evolving Labor, materials, and supply chains are more volatile than traditional builds A new type of skilled labor is required to construct, test and commission these types of projects These are not problems of technical execution alone. They are strategic project risks that must be recognized, modeled, and managed early. Where Sustainable Projects Face Hidden Risks Sustainability goals add layers of risk that traditional project delivery models are not designed to handle. Key areas include: Technology Uncertainty Many green technologies such as hydrogen, carbon capture, and advanced storage are not yet proven at commercial scale. Forecasting performance, maintenance costs, and long-term reliability carries significant uncertainty. Capital Cost Volatility Specialized materials and systems are subject to extreme price fluctuations. Inaccurate early estimates or unrealistic escalation assumptions can undermine project financing and viability. Schedule Disruptions Sourcing renewable energy inputs, specialized components, and skilled labor often extends lead times and introduces new dependencies. Aggressive timelines set during the planning phase can quickly become unrealistic. Regulatory Shifts Policy environments for green energy are rapidly evolving. Regulatory delays, permitting issues, and changes in incentive structures can disrupt projects midway. Dispute and Claims Potential Complexity breeds disputes. As technologies change mid-project or new risks emerge, contract interpretation and scope management become flashpoints for potential claims. What High-Performing Green Projects Get Right Successful sustainable projects are not just well-designed. They are well-prepared. Leading developers and owners are implementing risk management strategies that include: Detailed risk workshops at feasibility and pre-construction stages Early involvement of all project stakeholders including regulatory bodies and permitting officials Adaptive contracting models that anticipate technology shifts Integrated project controls that monitor evolving cost and schedule risk Realistic scheduling buffers based on emerging supply chain realities Early identification of potential claims exposures and dispute resolution frameworks Adequate contingency planning in terms of costs, alternative solutions and schedule criteria Risk is no longer a static checklist. It is a dynamic, ongoing exercise that requires expertise, discipline, and constant recalibration. Looking Ahead: Building Smarter, Not Just Greener The future of construction will absolutely be greener, but building smarter requires recognizing that innovation without discipline is a liability. Sustainability must be matched with rigorous project planning, expert risk analysis, and contractual structures flexible enough to manage uncertainty. Projects like Intermountain show what is possible. They also show that success is about more than ambition. It is about understanding where the real risks lie and having the operational expertise to manage them before they become crises.
By looka_production_156706265 May 2, 2025
Labor Shortages, Apprenticeships, and the New Reality Impacting Construction Costs